How SEO Works
Search Engines look at over 200 signals when evaluating web sites, and every year they add over 400 refinements, so a key part of our job is keeping your website at the leading edge. Although Search Engines are constantly changing how they rank web pages, there remain two key elements that are the foundation for a successful first page result:
Onsite SEO (web site content and infrastructure)
- targeting the best keywords
- matching existing content to target specific keywords
- creating new content to target specific keywords
- having the latest web site infrastructure (CMS, extensions, etc.)
Offsite SEO (web site links from other online sources)
- developing a profile of high quality for incoming links
- having an active social media presence
- at least half of your SEO outcomes are influenced by elements outside your direct control
This is the first step. Do you know what your leading keywords are? Every day, 25% of the search terms the Search Engines see have never seen before. So, we focus on creating what we call “strategic keywords” – groups of keyword phrases focused on high volume phrases related to your product or service market. For example, a strategic keyword might be “accommodation” and that phrase may include “accommodation Honolulu”, “luxury accommodation” and “boutique accommodation”. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment).
SEO Vs. Pay Per Click (Paid Search)
Search Engines send out little programs called spiders that find a website and then follow all links to other websites and continue doing so every second of the day. Spiders will only follow links from one page to another and from one site to another. That is the primary reason why links to your web site are so important. Links to your website from other websites will give the Search Engine spiders more “food” to chew on. These spiders index pages they have found and store on Google servers. When you do a search on Google, you do not search the actual web; you search on Google servers based on what those spiders have found. Your search then gives you an ordered list of ranked pages based on Google’s algorithm - the software program that calculates the value of each page based on several factors, such as page relevance to the search query – then decides which pages to show you. This happens in less than a second. You can click on any of those results by looking at the title or description as well as the URL address displayed to determine if that is what you are looking for. Google is never paid for any of these results.
Pay Per Click
Google will also display ads that are relevant to the search query above the main body of the page and to the right of the SERP (search engine research page). Google says that paid advertising will only appear if they complement your regular search results. The position of these ads are based on bids – how much the advertiser is willing to pay for a single click on that ad – the higher the bid the higher up the ad the web page will appear. Each time a user clicks on these ads, the advertiser pays Google the agreed bidding price. The popularity of the advertisement also has relevance on the advertisement ranking. The more clicks an advertisement receives, the more likely the advertisement will receive a more prominent position on the web page. Paid search has no effect on natural or organic search results for the same website, and vice versa. Once you stop paying for advertisement, your web site stops getting listed on those premium positions.
What We Offer
Our Web Solutions framework analyzes your web site visitors and analyze any site's information such as alexa data, similarWeb data, whois data, social media data, Moz check, DMOZ check, search engine index, google page rank, IP analysis, malware check etc. combined with some other great SEO tools such as link analysis, keyword position analysis, auto keyword suggestion,page status check, backlink creation/search, website ping, google adword scraper etc.
You get bonus utility tools such as email encoder/decoder, metatag generator, ogtag generator, plgiarism check, valid email check, duplicate email filter, url encode/decode, robot code generator etc. The SEO Tools includes native APIs by which developers can integrate it's facilities with another app.